Creating Europe's #1 craft and special beer platform

User experience & design system for the widely popular e-commerce website for beers

Facing challenges to sell beer to millions

Took part in creating the foundation of Beerwulf, contributing in the MVP version. Challenged to find the best way to tell the story and convert the users into customers. Increased conversion, lowered the bounce rate, and helped to solve the challenges of the logistics coming with working with small breweries.

Delivered solutions for user needs, wishes from stakeholders, and content distribution.

My role in an amazing journey

Continuous testing, validation and measuring user behaviour were among my responsibilities. This role required quantitative and qualitative research techniques, so I could contribute to push the business becoming profitable.

Extending the platform step-by-step: dynamic content distribution, user accounts, personal recommendations, checkout and product discovery improvements and administration features were among the delivered designs.

The foundation of a new habit: ordering beer online

New market, new habit
By telling the story I was challenged to make people to buy beer online. Sharing knowledge, making the products interesting I faced many challenges to solve.
From browsing experience to checkout
I was constantly improving the journey of checking out to make the users to make completed orders. Monitoring user behaviour was a daily task of mine.
Direct approach for brewers
To make product on-boarding of the products, I designed a portal for the brewers that included an AI-powered price-negotiation system.
My part
- Usability testing, interviewing, measuring behaviour
- Discovering the personas, creation and improvement of user journeys, empathy maps
- Idea validation
- Conversion rate optimisation
- Delivering wireframes, mockups
- Organising design sprints
Deliverables
- Reports on research, proposals for solutions, polls
- Wireframes
- A/B tests, interviews
- Development-ready designs with documentation
- Interface design & design system
- Knowledge sharing, cooperation with the development team
Tools and methods
- Reports on research, proposals for solutions, polls
- Wireframes
- A/B tests, interviews
- Development-ready designs with documentation
- Interface design & design system
- Knowledge sharing, cooperation with the development team

Currently located in

The Netherlands

Contact me at

david@kinor.me or use the form.

Also available on

Your message is always welcome. 


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