User experience & design system for the widely popular e-commerce website for beers
Took part in creating the foundation of Beerwulf, contributing in the MVP version. Challenged to find the best way to tell the story and convert the users into customers. Increased conversion, lowered the bounce rate, and helped to solve the challenges of the logistics coming with working with small breweries.
Delivered solutions for user needs, wishes from stakeholders, and content distribution.
Continuous testing, validation and measuring user behaviour were among my responsibilities. This role required quantitative and qualitative research techniques, so I could contribute to push the business becoming profitable.
Extending the platform step-by-step: dynamic content distribution, user accounts, personal recommendations, checkout and product discovery improvements and administration features were among the delivered designs.
