Taking the online presence of the German car brand to the next level

UX & UI design for B2C & B2B websites of Opel

Increasing car sales online

Creating a new framework that was developed on the learnings from customers and clients. As a member of the R&D team, I delivered several improvements in the process of renewing Opel websites throughout Europe.

Delivering solution based on market and user research, as well as requests from stakeholders. Improving the user journey of product presentation, ordering process.

Improving and delivering framework for the dealership websites, including product onboarding and management, and CMS.

Responsive UI design & prototyping

Optimised UX processes and flows for online showroom and steps of orders.

User interviewing, validation and testing

Experimenting with redesigns, testing and validating them.

CX, Customer journeys & user testing

Optimised UX processes and flows for online showroom and steps of orders.

Contributing to the Opel Design System

I produced hundreds of elements of the design system of all digital products of Opel, the framework of everything from internal event pages to complete country websites.

Description Section

Digital showrooms & sales of extras

Designed, validated and made development-ready modules for the framework of the CMS.

Dealer Web Toolkit

Stock management & websites for dealerships

Most of my contribution was done on the CMS and stock management for licensed dealership. It made easy to deliver consistent experience and easy management for the dealerships.

My part

- Conceptualisation and validation based on user research
- Delivering user journeys, wireframes, mock-ups improving the end-product
- Input of the new design system of the corporation

Deliverables

- Reports & proposals for issues during the development
- User journeys, empathy maps, flows and processes supporting improvements
- Flowcharts, wireframes & mockups
- High fidelity interfaces based on design system

Tools and methods

- Remote user testing
- Google Analytics, internally developed software for data
- Crazy Egg
- Adobe Photoshop, Edge Animate, Fireworks
- Marvel for handovers

Currently located in

The Netherlands

Contact me at

david@kinor.me or use the form.